The company's acquisition of Alliance Reservations Network (ARN) in 2019 enables RCI to continue to evolve its offering through enhanced B2B products and services for affiliate partners. Next month, Panorama will launch a new brand identity for its flagship exchange company RCI, along with new products and services for its 3.9 million members and 4,200 affiliated resort properties.The first product is a new travel club product powered by ARN that can be custom-branded or co-branded and marketed to new membership organization customers not currently in the company's base.Īll of the brands in the Panorama portfolio are being reimagined as part of the launch of the new company: The group will offer customized global discount travel membership clubs and travel technology solutions to affinity partners including large employers, banks, retailers, trade associations and others in the U.S., Mexico, Asia, and Europe. In its first significant market expansion, Panorama is launching a new travel services business, Panorama Travel Solutions, to drive focused growth outside its core market. "Our leading travel platforms powered by ARN will drive new business and open new opportunities for timeshare owners to use their exchange currency to travel all year with an abundance of new accommodation options." "Our strategy is to expand beyond our core and legacy timeshare business into the broader travel market to become a leading travel membership provider," said Olivier Chavy, president of Panorama. More than five million people vacationed using the company's exchange businesses last year. Panorama aims to broaden the business, identify new capital efficient sources of supply, offer new and innovative products and develop new travel solutions in partnership with club affiliates in order to increase overall usage and satisfaction of club members. With more than 20 million timeshare and vacation club members globally, vacation ownership and exchange is a significant part of how the world enjoys vacation. Brown, president and CEO of Wyndham Destinations. "The creation of Panorama helps to reposition these businesses into a more holistic travel company squarely focused on profitable top-line growth by diversifying and expanding outside the exchange business, leveraging our strategic acquisition of ARN last year," said Michael D. The new Panorama portfolio will have three areas of focus, including timeshare exchange companies RCI - the world's largest vacation exchange network - 7Across (formerly known as DAE), and The Registry Collection travel and leisure businesses Love Home Swap, TripBeat, and Extra Holidays and leading travel technology platforms International and Alliance Reservations Network (ARN). Hospitality industry veteran Olivier Chavy, who joined Wyndham Destinations in 2019 to lead the company's Vacation Exchange businesses, was named president of Panorama. Panorama™ delivers a broader perspective to the world of travel as part of Wyndham Destinations.
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